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ICNYSport Asia Tour 16 Announcement

ICNYSport Asia Tour 16 Announcement
20 April 2016
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ICNY ( Eye See New York) is taking Asia by storm with a four week North Asia tour ( Shanghai, Beijing, Hong Kong) with a pitstop in Singapore from April 22nd to May 25th  2016. Mike Cherman, Creative director and founder of ICNY will be conducting live sessions of Custom Labs with official partner stores to showcase exclusive 3M reflective designs.  This tour is coupled with a special tie-up with YetiOut a Shanghai/ UK based music collective for an exclusive mixtape release featuring US and Asia’s finest artistes in all the cities we will be in this time round.  

What working with brands taught me

What working with brands taught me
03 November 2015
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The notion of branding has evolved by miles since day 1 that i started representing brands three years ago. A brand’s aim is to narrate its story and bring forth its own version of a product or brand experience. Lately, i think the lines between how a consumer plays a part in influencing what is to exist is being blurred and there are many more factors as to what makes a brand grow and become viable. This is not a two step process but something that happens in the little ways that we as product creators and consumers are evolving with culture and simply the things that motivates us. As a...

A Woman’s Worth

A Woman’s Worth
20 October 2015
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I do like this song from Maxwell and i loved it more when i saw a rendition by an incredible dancer in SYTYCD telling a story about a woman’s fight against breast cancer. The original Maxwell video illustrates a woman’s experience giving birth and the father is overwhelmed with emotions as he anticipates the birth of his child. i mean these are great instances to celebrate women’s strength and tenacity but i feel there is much more space and potential for women to express themselves fully in the everyday and be confident to take up roles that matter or are seen more masculine...

ICNY X PUMA NYC

ICNY X PUMA NYC
05 October 2015
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If you were to shop at your local PUMA flagship stores now, chances are that you will be able to find a major collaboration campaign with ICNY. ICNY which is also short for ‘I See New York’ is a Brooklyn borned brand and brain child of Designer Mike Cherman. He cleverly weaves the concept of 3M into the latest technical fabrics showcasing up and coming street and sports sensibilities. We are now into the second season of representing ICNY in Asia and we can’t wait to share with everyone our up and coming initiatives in the region. All i can say is that a movement is starting now...