onesixeight

What working with brands taught me

What working with brands taught me
03 November 2015
0

The notion of branding has evolved by miles since day 1 that i started representing brands three years ago. A brand’s aim is to narrate its story and bring forth its own version of a product or brand experience. Lately, i think the lines between how a consumer plays a part in influencing what is to exist is being blurred and there are many more factors as to what makes a brand grow and become viable. This is not a two step process but something that happens in the little ways that we as product creators and consumers are evolving with culture and simply the things that motivates us. As a...