ICNYSPORT @ Lane Crawford Shanghai / Beijing / Hong Kong

Visual Recap   

ICNYSport Asia Tour 16 Announcement

ICNY ( Eye See New York) is taking Asia by storm with a four week North Asia tour ( Shanghai, Beijing, Hong Kong) with a pitstop in Singapore from April 22nd to May 25th  2016. Mike Cherman, Creative director and founder of ICNY will be conducting live sessions of Custom Labs with official partner stores to showcase exclusive 3M reflective designs.  This tour is coupled with a special tie-up with YetiOut a Shanghai/ UK based music collective for an exclusive mixtape release featuring US and Asia’s finest artistes in all the cities we will be in this time round.  

ICNY X PUMA NYC

If you were to shop at your local PUMA flagship stores now, chances are that you will be able to find a major collaboration campaign with ICNY. ICNY which is also short for ‘I See New York’ is a Brooklyn borned brand and brain child of Designer Mike Cherman. He cleverly weaves the concept of 3M into the latest technical fabrics showcasing up and coming street and sports sensibilities. We are now into the second season of representing ICNY in Asia and we can’t wait to share with everyone our up and coming initiatives in the region. All i can say is that a movement is starting now...