onesixeight

Music x Brands

Music x Brands
26 November 2015
0

It has been a decade of collaborations or even far longer before the word “collaboration’ became a marketing term. And then the alphabet ” X” is now synonym to cross overs or co creations. Lately i have been thinking what it means to even go beyond the words collaboration? Beyond that big ‘ X ‘ Is it meant to be an event or a marketing archive to be celebrated when we make it to the 10 year anniversary. i see collaborating as a way of life rather, aside from mutual benefits, it should work on elevating and motivating one to go beyond their own realm of creating....

What working with brands taught me

What working with brands taught me
03 November 2015
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The notion of branding has evolved by miles since day 1 that i started representing brands three years ago. A brand’s aim is to narrate its story and bring forth its own version of a product or brand experience. Lately, i think the lines between how a consumer plays a part in influencing what is to exist is being blurred and there are many more factors as to what makes a brand grow and become viable. This is not a two step process but something that happens in the little ways that we as product creators and consumers are evolving with culture and simply the things that motivates us. As a...

ICNY X PUMA NYC

ICNY X PUMA NYC
05 October 2015
0

If you were to shop at your local PUMA flagship stores now, chances are that you will be able to find a major collaboration campaign with ICNY. ICNY which is also short for ‘I See New York’ is a Brooklyn borned brand and brain child of Designer Mike Cherman. He cleverly weaves the concept of 3M into the latest technical fabrics showcasing up and coming street and sports sensibilities. We are now into the second season of representing ICNY in Asia and we can’t wait to share with everyone our up and coming initiatives in the region. All i can say is that a movement is starting now...