05 October 2015

If you were to shop at your local PUMA flagship stores now, chances are that you will be able to find a major collaboration campaign with ICNY. ICNY which is also short for ‘I See New York’ is a Brooklyn borned brand and brain child of Designer Mike Cherman. He cleverly weaves the concept of 3M into the latest technical fabrics showcasing up and coming street and sports sensibilities. We are now into the second season of representing ICNY in Asia and we can’t wait to share with everyone our up and coming initiatives in the region. All i can say is that a movement is starting now and we hope to bring the brand experience and more to your shores. You may find more of ICNYX PUMA launch event’s recap on and pieces of the collaboration is available for purchase online too.

IMG_25 IMG_75 IMG_90 IMG_44 IMG_13 IMG_7