onesixeight

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Founder

Sabrina Li, born and raised in Singapore, completed her Bachelor of Science in Business Administration studies in the United States while acting as an agent for several US brands to Asia.

Having pioneered a music promotion company as her first start up taught her how to be relevant when it comes to connecting the audience with different brands. She started her music promoting career in touring HK artistes and regional acts to Singapore and is often involved in the initial conceptualization to the final production.

Inspired by the underground culture of music, dance and fashion, Sabrina is relentless in creating opportunities for these verticals to meet and merge. She believes in good vibes, persistent work and and a dedication to one’s art.

In 2012, Sabrina officially launched onesixeight to represent and market brands that she believes in. She further delved in the art of making when she was pioneering the brand and product development for a line of military inspired bag brand Able Archer co in NYC (2014). This led her to work with various emerging US brands in platforms like Gen Art,  New York’s Fashion Week, Men’s and Art Basel Miami.

Brand experiences are the core of her business strategy.

” between our brands and our audience, i want to start a conversation which never ends.~”